In addition to all of the amazing work that goes on behind the scenes in the field of international development, marketing in this field is also extremely important. Whether it be a blog post making international development topics accessible to wide audiences, a new whitepaper on an industry specific topic, or advertising for an upcoming international development conference, marketing is behind it all. But, how do you ensure that your marketing efforts will be well received by the right people? By employing professional translation and localization services, you can ensure that when you go to translate marketing materials they will be carefully handled and accurately translated. Accurate translation and localization of marketing materials is key to ensuring your message is well received regardless of linguistic or cultural differences.
Using Website Translation Services When Hoping to Translate Marketing Materials
One of the first things people see when they look up your company will be your website. This is also where you will likely publish a lot of your content related to your work and your business. As such, you need to make sure that your website is properly translated and localized across different languages and cultures. This includes combining website localization with accurate translations. Web localization goes beyond simply translating the phrases on your site into another language. Website localization also means adjusting graphics to fit with the translated version of the text, as keeping in mind any cultural differences and sensitivities to adapt your site and its text and images accordingly.
Additionally, you will likely house links to your whitepapers, blog posts, and other web pages within your website. Working with a company experienced in SEO translation, as well as whitepaper translation, among other services, will help ensure that all materials on your site are properly translated and localized. This helps project a professional image to all audience members, and helps clearly communicate your goals and actions related to international development.
Translate Marketing Materials Put Out to the Public
Additionally, there are many more targeted marketing materials that need professional translation. Any sort of informational video must be properly translated and localized. Not only should the imagery be localized, but you need to decide if you would like subtitling alone, or a fully dubbed/voice-over version of your video. Making materials like this accessible to all audiences is key to spreading awareness of the work you are doing in the international development field. Further, external marketing materials such as both in print and online brochures require professional translation and localization services. This is another way to spread awareness of the work you are doing and also boost your company’s recognition around the world. Brochure translation and video translation services are additional ways that international development organizations can benefit from working to professional translate marketing materials.
About Language Connections:
Language Connections is one of the top language service companies in the US. Over the last 30 years, we’ve focused on providing the best business translation services, interpreting services, localization services, as well as interpreter training and customized language training programs. In addition to top-tier corporate language training, we offer certified corporate interpreters and professional business translation services in 200+ languages. Our network includes linguists with backgrounds in all major industries. They’re ready to meet your needs, whether they’re for technical translation services, legal translation, government translation services, international development translation services, education translation services, life sciences translation, or something else. Reach out to us today for a free quote on our cost-efficient and timely translation services, interpreters, or other linguistic services.
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