Have you ever wondered how brands market their products around the world? Even when the same language is spoken, there are significant differences from place to place that need to be addressed, especially in terms of culture. As a result, localization services are needed in order to bridge cultural gaps, as translating without localization can lead to very awkward situations and put a company’s brand at risk. Localization services and translation services put together are an amazing tool to target a set group of people with common habits and customs. A whole set of world-wide brands use those services in advertising campaigns. Luckily, language service companies sell different types of services such as video translation and video localization, which help tailor commercials to a target group.
To better illustrate the advantages of localization services, we listed five times where localization helped popular brands:
1. Coca-Cola And Localization Services
Coca-Cola is perhaps one of the most recognizable brands on the planet. Given their status as a global company, they often use localization services to ensure that they target the right people through their ad campaigns. For example, when Coca-Cola launched a campaign where they decided to put names on the Coke bottles, the names they chose for each company were localized to reflect the most frequent names in a given region. For example, although “Josh” is a popular name in the US, it is obviously not as popular in Thailand.
2. Localization Services For Netflix
Netflix is another big name that knows how important it is to hire a professional translator and purchase website localization services. The most obvious example is the translation of their movies and series through dubbing and subtitling services. For instance, it is essential to localize the different notifications that pop up on your phone when a new show becomes available. According their strategy, you won’t get the same message if you live in England instead of France.
3. Nintendo And Localization Services
If there is one brand that is aware of how important it is to invest in localization services, it is certainly Nintendo. They have been purchasing localization for decade because they knew that if they wanted to be recognized by all customers regardless of language and custom, they had to make concessions and get rid of violence and sexual references in their games that can be inappropriate for certain audiences. As a result, they became a world-renowned brand used by both children and adults.
This big smartphone brand was not in the many international markets for the longest time. To make its way into them, they had to use localizations services in an intelligent way. For example, they made their way into the French market by appealing to the French taste for art by hosting an art exhibition in Paris to promote the brand.
The pizza chain did something similar to Samsung when they introduced themselves to the Indian market by picking Indian cooks who personalized the pizza toppings.
For all those reasons and to make sure your marketing can be easily understood in all target markets, you need to have the best translation company by your side, whether it is for brand deals or for more conventional requests like academic translation.
About Language Connections:
Language Connections is one of the top language service companies in the US. Over the last 30 years, we’ve focused on providing the best business translation services, interpreting services, as well as interpreter training and customized language training programs. In addition to top-tier corporate language training, we offer certified corporate interpreters and professional business translation services in 200+ languages. Our network includes linguists with backgrounds in all major industries. They’re ready to meet your needs, whether they’re for technical translation services, legal translation, government translation services, international development translation services, education translation services, life sciences translation, or something else. Reach out to us today for a free quote on our cost-efficient and timely translation services, interpreters, or other linguistic services.
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