If you want your business to expand and succeed, you should take marketing translation into serious consideration. There are many factors at stake when translating content and mistakes can be easily made if you do not hire a professional translator. You might ask for what would you need marketing translation in your business besides for written content. However, marketing translation services are about much more than written content; it can also include conference interpreting, legal translation and even digital marketing translation services. For example, if a legal document is not translated in accordance with the marketing strategy, it could derail a company’s plans. Additionally, a business interpreter with knowledge of the marketing strategy could help facilitate communication during a conference between different branches of company from across the world.
Here are 5 ways marketing translation can strengthen your business:
1. Marketing Translation Improves SEO
SEO (search engine optimization) is essential for business in the digital age. Using marketing translation for SEO has been proven to help your site rank higher because the more languages you can translate content into, the more likely that your content is to appear all around the world for a search in a given language. Investing in SEO translation is investing in your business’ success.
2. Marketing Translation Increases Your Audience
It might sound obvious, but marketing combined with translation attracts more people to your website and therefore to your company. If marketing translation is both accurate and culturally-appropriate, it can help companies preach its message to potential clients who belong to foreign language groups. Additionally, if the content is localized with professional localization services, the audience will significantly increase.
3. Marketing Translation Gives You A Competitive Advantage
If you think about it, using marketing translation also makes you more attractive compared to other competitors. Purchasing translation services for marketing efforts, including website and social media content, can make your organization the one company to which everyone turns to regardless of language or cultural background.
4. Translation Makes Sure All Legal Regulations Are In Order
On a more serious note, translation is a vital asset in order to follow legal regulations. If not taken care of correctly, laxity towards legal matters can lead to accusations of false advertisement, which can have a terrible impact on your company’s name and reputation.
5. Translation Ensures Inclusivity
Inclusiveness is a word we hear everywhere nowadays and that’s why we should pay attention to it. In order to achieve business success, it’s important to take a look around the world and create a brand that is inclusive of all cultures. Luckily, translation can help, especially when combined with product localization.
For all these reasons, purchasing translation services can be a huge asset to the success of your business.
About Language Connections:
Language Connections is one of the top language service companies in the US. Over the last 30 years, we’ve focused on providing the best business translation services, interpreting services, as well as interpreter training and customized language training programs. In addition to top-tier corporate language training, we offer certified corporate interpreters and professional business translation services in 200+ languages. Our network includes linguists with backgrounds in all major industries. They’re ready to meet your needs, whether they’re for technical translation services, legal translation, government translation services, international development translation services, education translation services, life sciences translation, or something else. Reach out to us today for a free quote on our cost-efficient and timely translation services, interpreters, or other linguistic services.
Language Connections LLC
2001 Beacon Street, Suite 105,
Boston, MA 02135