Did you know that more than one-fifth of United States residents speak a language other than English? According to the 2013 census, one-fifth of the American population speaks in a different language, with Spanish, Chinese, Korean, French, and German forming the most popular languages. If as a law firm you wish to cater to the needs of clients from different language groups, you have to translate your firm’s website with the help of a website translation service. Website translation and localization services will help you reach your target market and cover a wider client base.
Website Translation Expands Your Audience
As English is not the only spoken language in the United States and the world, you might want to think about investing in website localization and translation. If your law firm focuses on global issues like immigration and international trade, you have to be welcoming to a larger audience by speaking to them in their own language. This can help you tap into an untouched market and establish your business globally.
Website Translation Articulates Client Needs And Builds Trust
A client will be more likely to trust you if you make them feel valued and communicate with them in a language they understand. Customized services establish credibility, as people tend to gravitate towards what they already know and understand. According to a Harvard study, 9 out of 10 users said that they will always use a website that is in their own language. Clearly, legal translation plays an important role in building relationships between organizations and their clients.
Website Translation Gives You A Competitive Advantage
We live in a highly competitive world and many legal firms have already optimized their website by accessing website translation services.Although customizing your website makes your client feel more valued and demonstrates your firm’s inclusivity and awareness, it also improves SEO for your site. In fact, Google penalizes sites that are improperly translated. Additionally, having a multilingual website will make you stand out from your competitors and will prove to be a strong legal marketing move. The ability for your clients to access your website in their native language is an essential key to obtaining and retaining multilingual clients.
Translating Your Site Improves Search Engine Optimization
A professionally translated website can boost your legal firm’s search engine optimization. A digital marketing campaign or strategy works best with website translation. Translated content can improve organic Google rankings by increasing the chances of your website being found in the search results. Website translation can increase the flow of organic traffic on your website and also increase your firm’s exposure.
Translating Your Site Enhances The Quality Of The Material
Depending on the importance of the target language, you need to consider website translation and localization. Translating blog posts can prove helpful for SEO purposes while translating informational content can increase the flow of organic and potential clients. Clearly, website translation, with the help of a legal translation company, can also give you a competitive advantage over the other law firms in the market.
As your target market keeps expanding, it is extremely important to have a strong multilingual website. If your law firm is looking for help, Language Connections can help.
About Language Connections:
Language Connections is one of the top language service companies in the US. Over the last 30 years, we’ve focused on providing the best business translation services, interpreting services, localization services, as well as interpreter training and customized language training programs. In addition to top-tier corporate language training, we offer certified corporate interpreters and professional business translation services in 200+ languages. Our network includes linguists with backgrounds in all major industries. They’re ready to meet your needs, whether they’re for technical translation services, legal translation, government translation services, international development translation services, education translation services, life sciences translation, or something else. Reach out to us today for a free quote on our cost-efficient and timely translation services, interpreters, or other linguistic services.
Language Connections Inc.
2001 Beacon Street, Suite 105,
Boston, MA 02135