Investing in translation and localization services for local languages is the secret weapon for effectively marketing to global target audiences.
According to CSA Research, 75% of consumers are more likely to buy products from websites in their native language. However, determining which languages to translate content into can be difficult.
Let’s take a closer look at five languages you should definitely find a localization provider for if your organization intends to spread internationally.
Localization Services In English
It is without a doubt that English is the most spoken language in the world. It is used in 94 countries by 339 million native speakers. In addition, it is the de facto language of the United States and an official language of Australia, the United Kingdom, South Africa, and several other countries, making it an essential language for business owners.
Because English is the language of pop culture and science, it is an unstoppable force on the Internet. In fact, English is used on 53% of all websites. Therefore, if you’re aiming for an audience that frequently uses electronic devices, make sure to translate your content into English.
Localization Services in Mandarin Chinese
According to Ethnologue, one in six people in the world speaks Chinese.
China has emerged as one of the world’s most crucial e-commerce markets. E-commerce sales share increased significantly from around 24.5% in 2021, a significant driver of the country’s retail economy. E-commerce retail sales are expected to reach $3.99 trillion USD by 2026.
That’s why it’s so important to improve your global business brand by investing in Chinese translation.
Localization Services in Spanish
Spanish occupies an important place in the United States. There are more than 53 million Hispanic people. Considering the U.S population of about 329 million, this comprises 16% of American consumers. According to Pew Research Center, 78% of Spanish speakers go online frequently on mobile devices, desktops, and laptops.
Investing in website advertising localization and Spanish translation will allow you to tap into the vast Spanish-speaking market in the U.S. and abroad.
Localization in German
Did you know that Germany has the most extensive online market in Europe? Germans are very open to global products, though they lean slightly toward European ones.
They are also very well-educated consumers, researching other similar products and features before purchasing anything.
For businesses looking to go that extra mile and have a competitive edge, hiring a German translation agency will help you be a success in the German market.
Localization In Portuguese
Portuguese is the second most spoken language in Latin America, behind Spanish. Around 215 million people speak Portuguese in Portugal, Brazil, and parts of Africa.
Brazilians spend a lot of money on electronics and beauty products, as Brazil has one of the world’s largest beauty product markets. Furthermore, Brazilian e-commerce is growing in popularity. It is necessary to provide web pages in Portuguese.
To make a good impression on potential customers worldwide, translate and localize your marketing content, including website localization, video translation, or even phone interpretation.
Language Connections are willing to help improve your company’s credibility and Influence in foreign markets with their native languages.
About Language Connections:
Language Connections is one of the top language service companies in the US. Over the last 30 years, we’ve focused on providing the best business translation services, interpreting services, as well as interpreter training and customized language training programs. In addition to top-tier corporate language training, we offer certified corporate interpreters and professional business translation services in 200+ languages. Our network includes linguists with backgrounds in all major industries. They’re ready to meet your needs, whether they’re for technical translation services, legal translation, government translation services, international development translation services, education translation services, life sciences translation, or something else. Reach out to us today for a free quote on our cost-efficient and timely translation services, interpreters, or other linguistic services.
Language Connections Inc.
2001 Beacon Street, Suite 105,
Boston, MA 02135