Websites and ecommerce use the most marketing localization because that is the most effective way for marketing material to be disseminated. So, let’s look at the localized marketing campaigns of a few different types of businesses and see how language localization powered those strategies.
1. International Development Marketing Localization
Have you ever visited the website of an international development organization and found that, depending on the language you select, the content changes? This kind of localization is done to ensure the content displayed is relevant to the visitor, depending on where they are geographically.
2. Tourism Website Localization
Major travel sites use localization to distinguish themselves through a sense of personalization. For example, they might provide translation for user-generated content, like reviews. Additionally, they might generate content that users grow to trust for clever travel guide tips.
3. Entertainment Platform Marketing Localization
If you look at your preferred entertainment platform for films and TV shows, you’ll notice marketing localization all over the place. In fact, it’s built into the production. Through suggestions appearing on your interface, language dubbing and subtitling, and international shoots, localization keeps consumers engaged.
4. Video Game Localization
In the case of video games, companies strive for an ideal balance between the culture depicted in the game and that of the person playing. For example, the video game might be set in Japan, while the user is American.
The goal is to deliver an experience that feels culturally authentic to the user. To this end, localization happens alongside development, as opposed to after product completion.
Whatever the industry of your project, working with the best language translation agencies is a must. We’re here to help your business reach a targeted, international audience in all your language needs, from marketing and eLearning localization to patent translation.
About Language Connections:
Language Connections is one of the top language service companies in the US. Over the last 30 years, we’ve focused on providing the best business translation services, interpreting services, localization services, as well as interpreter training and customized language training programs. In addition to top-tier corporate language training, we offer certified corporate interpreters and professional business translation services in 200+ languages. Our network includes linguists with backgrounds in all major industries. They’re ready to meet your needs, whether they’re for technical translation services, legal translation, government translation services, international development translation services, education translation services, life sciences translation, or something else. Reach out to us today for a free quote on our cost-efficient and timely translation services, interpreters, or other linguistic services.
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