International expansion can be very difficult even for experienced business leaders. Although for many companies, logistical and personnel issues first come to mind when considering expanding international markets, language barriers can also create headaches. Luckily, hiring an experienced language service provider can help. Corporations that use business translation services see their organization grow considerably, as translation services enhance website content, broaden their marketing audience, and solve international HR issues.
Here are three ways business translation can help your organization succeed:
1. Business Translation Enhances Website Content
An organization’s website reflects the image of a company, so you may as well invest in having your website content translated. Nowadays, a new client will first look you up on Google to find your website rather than call or fax you like in the old days, so you may as well look into website translation services. Hiring an international translator for your company can be highly beneficial not only in terms of visibility but also in terms of quality of service. You can even personalize your client’s experience by purchasing localization services which adapt content to fit the cultural context of your target market. Clearly, business translation is a valuable asset when creating website content.
2. Business Translation Broadens Your Marketing Audience
In business, your brand is everything. When marketing products and services internationally, it is natural to question whether or not your brand will attract customers abroad, especially if they speak different languages. Fortunately, hiring business translation professionals should alleviate your concerns. Marketing translation services ensure that the message of your marketing strategy is not lost in translation, especially when combined with localization. One thing you should take into consideration is that marketing translation takes more time than standard translation, as it aspires to be the most accurate to the original. Not only are these services useful for marketing your company’s name; they can also be helpful when hiring new employees.
3. Business Translation Aids Human Resources
Finally, business translation can serve as an integral part of your onboarding process. When hiring new employees, HR may need manual translation, especially when hiring foreigners who do not speak the local language fluently. Manual translation facilitates an employee’s training and lightens HR’s workload, ensuring that all employees are on the same page with regard to your organization’s rules and policies. This is especially important for organizations where workplace safety is paramount; a mistranslated instruction manual could create unnecessary confusion and lead to dire consequences for employees. Another way to train your new employees is elearning localization. Since elearning’s popularity has increased due to the pandemic, localization of e-materials is essential when training new employees remotely.
For these three reasons and many others, you should seriously consider business translation for your organization in order to improve its visibility, audience, and workflow.
About Language Connections:
Language Connections is one of the top language service companies in the US. Over the last 30 years, we’ve focused on providing the best business translation services, interpreting services, as well as interpreter training and customized language training programs. In addition to top-tier corporate language training, we offer certified corporate interpreters and professional business translation services in 200+ languages. Our network includes linguists with backgrounds in all major industries. They’re ready to meet your needs, whether they’re for technical translation services, legal translation, government translation services, international development translation services, education translation services, life sciences translation, or something else. Reach out to us today for a free quote on our cost-efficient and timely translation services, interpreters, or other linguistic services.
Language Connections LLC
2001 Beacon Street, Suite 105,
Boston, MA 02135
Phone: +1-617-731-3510
Email: service@languageconnections.com