Translation Services for an International Marketing Survey
Boston, MA – Language Connections, a Boston translation and interpreting services company, has years of experience translating for marketing agencies around the world. We offer complete translation services, including document translation, website translation, desktop publishing, audio/video production, and more. One of our marketing clients, a company with international presence, recently asked us to help with a complicated and time-sensitive survey project in 11 different languages.
Survey Says…in 11 Languages
This project was basically a request to translate a survey for potential customers into 11 different languages. There were a few translation challenges and a few non-translation challenges that made it complicated, though. In terms of challenges unrelated to translation, the project was time-sensitive, with a short deadline. It also had some technical components, meaning the surveys had to be translated and rendered in a way that was accessible online. This meant finding and fixing any coding errors so the user experience was flawless.
The translation challenges centered mostly around localization issues. The survey needed to be translated in a way that made sense to citizens of 11 different countries. That meant a real variation of cultural norms that affected the way the questions were posed. It was particularly necessary to use localization services to make the questions appeal to East Asian participants because of some of their cultural differences from Western participants. Besides localization issues, the sheer size of the project made the translation QA process more complex. Checking over translations of the survey for 11 different languages (quickly, of course because of the deadline) required plenty of organization.
With Language Connections’ help, this marketing company was able to broaden the base they got feedback from. Instead of being limited to English-speaking participants, the marketing firm was now able to reach a far more diverse group of potential customers. We also helped them execute this project in a timely manner, turning the project around quickly on all 11 languages. If as the say, time is money, Language Connections certainly helped this client save more money. And with feedback from more potential customers, we may have also helped this client make more money, too!
About Language Connections:
Language Connections is one of the top language service companies in the US. Over the last 30 years, we’ve focused on providing the best business translation services, interpreting services, as well as interpreter training and customized language training programs. In addition to top-tier corporate language training, we offer certified corporate interpreters and professional business translation services in 200+ languages. Our network includes linguists with backgrounds in all major industries. They’re ready to meet your needs, whether they’re for technical translation services, legal translation, government translation services, international development translation services, education translation services, life sciences translation, or something else. Reach out to us today for a free quote on our cost-efficient and timely translation services, interpreters, or other linguistic services.
Language Connections Inc.
2001 Beacon Street, Suite 105,
Boston, MA 02135