Translation Services for an International Marketing Survey
Boston, MA – Language Connections, a Boston translation and interpreting services company, has years of experience translating for marketing agencies around the world. We offer complete translation services, including document translation, website translation, desktop publishing, audio/video production, and more. One of our marketing clients, a company with international presence, recently asked us to help with a complicated and time-sensitive survey project in 11 different languages.
Survey Says…in 11 Languages
This project was basically a request to translate a survey for potential customers into 11 different languages. There were a few translation challenges and a few non-translation challenges that made it complicated, though. In terms of challenges unrelated to translation, the project was time-sensitive, with a short deadline. It also had some technical components, meaning the surveys had to be translated and rendered in a way that was accessible online. This meant finding and fixing any coding errors so the user experience was flawless.
The translation challenges centered mostly around localization issues. The survey needed to be translated in a way that made sense to citizens of 11 different countries. That meant a real variation of cultural norms that affected the way the questions were posed. It was particularly necessary to use localization services to make the questions appeal to East Asian participants because of some of their cultural differences from Western participants. Besides localization issues, the sheer size of the project made the translation QA process more complex. Checking over translations of the survey for 11 different languages (quickly, of course because of the deadline) required plenty of organization.
With Language Connections’ help, this marketing company was able to broaden the base they got feedback from. Instead of being limited to English-speaking participants, the marketing firm was now able to reach a far more diverse group of potential customers. We also helped them execute this project in a timely manner, turning the project around quickly on all 11 languages. If as the say, time is money, Language Connections certainly helped this client save more money. And with feedback from more potential customers, we may have also helped this client make more money, too!
About Language Connections:
Language Connections is a language service provider. We specialize in technical, medical and legal translation, software and website localization, simultaneous and consecutive interpretation, corporate language programs, and interpreter training. We provide certified, professional translation in 100+ languages, including Spanish, Portuguese, Arabic, Chinese, Russian, German, and French. With over 20 years of experience, we have expertise in all major industries including the life sciences, patent and immigration law, international business, global education, and advanced technology. Our cost-effective interpreting and conference solutions will meet your multilingual needs for all types of international events – business meetings, conferences, lectures or presentations.
Language Connections Inc.
2001 Beacon Street, Suite 105,
Boston, MA 02135