Boston, MA – Language Connections, a Boston translation company, has years of experience translating for corporate and non-profit training programs. Our translators are native speakers of the languages they work in, as well as subject matter experts in various fields. Lately, a major sports league hired Language Connections to handle English to Russian translation for TV and radio advertisements for a few major events.
Retaining Style in Russian Translation
Language Connections had two main challenges in completing this project. The first was retaining the style of text, even as it was translated for Russian speakers and localized for their culture. This sports league is known for the tone of their radio and TV announcements, which are meant to fire up their fans and get them excited. The ads reflect the adrenaline-packed nature of the sport and use certain vocabulary to achieve that effect. LC needed to find a translator who was a native speaker of the language, understood the sport, and was talented enough to preserve the tone of the pieces in their Russian translation.
The second challenge Language Connections faced was the tight deadlines. Due to the nature of the sport, the radio and TV ads needed to be written, translated, and handed off to networks quickly. Sometimes the deadlines were less than 12 hours. Language Connections’ project manager worked hard to ensure that the Russian translation was completed with lightning-speed turnaround times.
With Language Connections’ speed and ability to locate the perfect translator for the task, this major sports league could stay in touch with their Russian-speaking fans on TV and via radio. They could also increase viewership of their matches and build a larger Russian fan base.
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About Language Connections:
Language Connections is a language service provider. We specialize in technical, medical and legal translation, software and website localization, simultaneous and consecutive interpretation, corporate language programs, and interpreter training. We provide certified, professional translation in 100+ languages, including Spanish, Portuguese, Arabic, Chinese, Russian, German, and French. With over 20 years of experience, we have expertise in all major industries including the life sciences, patent and immigration law, international business, global education, and advanced technology. Our cost-effective interpreting and conference solutions will meet your multilingual needs for all types of international events – business meetings, conferences, lectures or presentations.
Language Connections Inc.
2001 Beacon Street, Suite 105,
Boston, MA 02135