According to recent polling, roughly 84% of the world owns a smartphone. That means mobile game developers could have their games potentially reach billions of people. To fully exploit this massive market, mobile game developers and publishers should utilize video game localization services, provided by professional gaming localization companies. The following five reasons explain why video game localization services are essential for mobile games.
5 reasons video game localization is essential for mobile games
1. Players prefer to play in their native language
There have been many studies done on video games and language preference. Overwhelmingly, players have a significantly more pleasant and enjoyable gaming experience if they interact with the game in their native language. This goes especially for mobile games. Mobile game players don’t have the time to work through a language they aren’t familiar with; they want to play the game and move on. The first step in the game localization process is video game translation. Publishers and developers can guarantee their players a great gaming experience by translating their games into different languages spoken by their fans.
2. Mobile games need to be culturally adapted
In addition to being translated, mobile games should also be culturally adapted to every market the game is being released in. Video game localization companies offer comprehensive cultural adaptions of games. This process involves changing content, user interface, and other game properties to better fit the culture of the gamer. This could include changing the names of characters, places, or plot details. Cultural adaptation increases the game’s appeal to foreign audiences and allows for a smoother gaming experience.
3. Video Game Localization improves technical suppor
Another vital service that video game translation companies can provide is technical support. Developers do not always have the ability to answer technical support questions in different languages. Translating technical support tickets can be part of the suite of video game localization and translation services. Translated support tickets can be sent to developers to resolve; once the developers come up with a solution it can be translated and sent back to the player.
4. Video Game Localization Services provide valuable QA
Simply translating and culturally adapting a game’s content is not enough. Any changes to the game’s content have to be rigorously checked through a robust QA process. The best way for this to be done is through localization QA provided by a professional video game localization company. The team in charge of QA will painstakingly go through all translated and/or adapted material for accuracy and consistency. They will also make sure that the changes made don’t affect the stability of the game. Localization QA is vital for localized mobile games to prevent any mistakes or bugs from being released to the final product.
5. Game localization will improve marketing results
Finally, game localization services can help tackle marketing difficulties. By localizing and translating marketing materials, marketing campaigns in foreign countries can be run more efficiently. Video game localization companies can localize websites, trailers, ads, or any other type of marketing product.
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