Growing your business is difficult, especially if you are planning to expand internationally. Luckily, localization services can help. Hiring a localization company can improve your business’ marketing and image of your business by creating content that is adapted for your target markets. Investing in localizing your products and services shows potential clients that you care about them by adjusting content to conform with their customs (i.e. language, culture, system of beliefs, etc.).
For instance, if one examines the advertising side of business, one can observe an overall tendency to use jokes and puns as a marketing tool because it catches the attention of a customer/client. However, if your business has plans to expand globally, you might want to think twice before using the same ads all over the world. While a pun or a joke might make a Texan laugh, that same joke might offend a Californian. These examples show that poor translation services can have serious repercussions if language services aren’t provided by a skilled localization company.
For these reasons and many others, here are three ways a localization company can help your business grow:
1. A Localization Company Can Make You More Competitive
Obviously, translating and localizing content to conform with the cultural and legal dimensions of your target audiences can make your business more competitive in international markets. For instance, website translation services can make your digital presence have a greater impact in foreign markets, as localized content better connects with potential customers than unlocalized content. This investment in superior language services is sure to give your organization a competitive advantage over those who fail to do so.
2. Hiring A Localization Company Gives Your Company Greater Visibility
Customizing your materials for different locations and types of customers ensures that your ads will reach the right audience, thus increasing your chances of attracting potential international clients. For example, video localization can increase your visibility by ensuring that all people regardless of language can understand your content. As a result, your international footprint will increase and bring greater traffic and visibility for your site.
3. A Localization Company Is Beneficial For Marketing Copy
The visuals and different types of marketing materials used to advertise your business’ services certainly require translation and localization services. A localization company can be especially useful because it can help your organization avoid web design mistakes. For example, a quote featured in English on a company brochure might not fit the same space when translated into Spanish. Localization services provided by a professional translator can help overcome such problems, as localization providers can also adapt the design of your marketing materials to fit your target markets. However, localization can also help other aspects of your business. For example, elearning translation services can help your organization train new employees who speak foreign languages by creating training materials that resonate with them. This can prove especially useful for industries where workplace safety is paramount, as clear communication can reduce accidents and ensure that all employees are on the same page with regard to safety regulations.