3 reasons your company needs video translation

An engaging video can help your business connect with customers from all over the globe. Video content is likely already a part of your marketing toolbox, but if you’re not utilizing video translation, then your business is missing out on foreign markets.

Internet users have a huge desire to consume and share easily digestible audio-visual content. According to Cisco, globally, IP video traffic will account for 82 percent of all IP traffic (both business and consumer) by 2022, up from 75 percent in 2017.

1. Video translation maximizes your content’s value

You and your team likely already spend a lot of time and money on creating fun and educational content for your customers. Video translation services can boost the effectiveness of your content in a big way.

When you’re trying to build your brand globally, it’s a good idea to look at the content that is already working well for you (by drawing English speaking leads). It’s highly likely that if you translate business materials for international markets, it will be equally well-received.

2. It makes your brand stand out

An average business may not consider multi-language support in their marketing content. Unfortunately, without multilingual consideration, a massive audience is being alienated. Tear down linguistic barriers and tap into new business!

Taking the initiative to translate business materials will put your company light years ahead of the competition. It has been shown in multiple studies that videos increase the amount of time customers spend on your page. The more time they spend with your content, the more likely it is they will choose to spend their money with you.

3. It’s good for your SEO

Search engines cannot see your videos, so the related text you provide is very important. Professional translation services are critical when it comes to creating multilingual SEO success. Since search engines can crawl caption text, translating your content into different languages will improve the chances of your brand being found via organic searches.

It is a no-brainer to translate these marketing materials into your target languages. As an added benefit, you will avoid penalties from Google for duplicate content when you provide translations of your existing content.

It may be tempting to rely on a friend or technology for help with your translation needs, but that will not produce the most accurate version of your materials. A professional language translator will provide you with a more nuanced translation in your target language.

Looking for the best translation company for this critical task? Language Connections offers full professional audio and video recording and engineering through partner studios in various countries. From voiceover narration to subtitles and closed captioning, Language Connections is up to the task.

About Language Connections:

Language Connections is one of the top language service companies in the US. Over the last 30 years, we’ve focused on providing the best business translation services, interpreting services, as well as interpreter training and customized language training programs. In addition to top-tier corporate language training, we offer certified corporate interpreters and professional business translation services in 200+ languages. Our network includes linguists with backgrounds in all major industries. They’re ready to meet your needs, whether they’re for technical translation services, legal translation, government translation services, international development translation services, education translation services, life sciences translation, or something else. Reach out to us today for a free quote on our cost-efficient and timely translation services, interpreters, or other linguistic services.

Language Connections Inc.
2001 Beacon Street, Suite 105,
Boston, MA 02135
Phone: +1-617-731-3510
Email: service@languageconnections.com