Have you ever watched a non-English video on YouTube or TikTok and struggle to understand its meaning? Whether you have or not, there is a massive demand for video translation services in the online world. For example, 60 percent of all video views on YouTube come from non-English speakers.
For video content creators, an online translation service can help create a broader audience and build a more influential brand.
Here are three reasons why video translation services, including subtitling services, are essential when running a video account on social media platforms.
Video Translation Is Necessary In Diverse Language Environments
More than 329 million people are living in the United States. As globalization and immigration continue to diversify the U.S. population, the language environment in the U.S. is becoming more diverse, too. According to the Center for Immigration Studies, about one-fifth of U.S. residents speak another language at home. Moreover, of those who speak a foreign language at home, 25.1 million (41 percent) say they speak English “less than very well.” The existence of large populations that speak other languages requires finding a professional video translation service.
These figures by the Center for Immigration Studies show languages with more than a million speakers in the United States:
- Spanish (38.4 million)
- Chinese (3 million)
- Tagalog (1.6 million)
- Vietnamese (1.4 million)
- French (1.3 million)
- Korean (1.1 million)
- Arabic (1.1 million)
Video Translation Services Are Needed For Globalization
According to Research and Market, the global online video platform market size is expected to reach USD 22.85 billion by 2028. With the help of the Internet, the speed of video spread is breakneck. Because of the popularity of smart devices, most people use video applications, such as TikTok and YouTube. You also can share videos on any social media platforms, including Twitter, Facebook, and Instagram. Thus, global business translation services are getting more and more attention. Suppose you want your videos to spread globally in this international business environment. It is wise to use a language translation service and transform the video contents into different languages to capture a larger slice of the video market share.
Video Translation Can Help Boost Your Influence
Correct video translation and localization services can increase your audience and boost your influence. According to a study from Cisco, Internet video traffic has grown fourfold from 2016 to 2021 globally. By 2022, video content traffic will be 81% of consumer Internet traffic. Obviously, video has become an important medium for disseminating information. For video creators, establishing a globally-conscious video account is essential in our interconnected world. Therefore, making sure all video contents are professionally translated into different languages is necessary to business success. A professional translation agency can provide the best translation service and meet any of your needs.
About Language Connections:
Language Connections is one of the top language service companies in the US. Over the last 30 years, we’ve focused on providing the best business translation services, interpreting services, as well as interpreter training and customized language training programs. In addition to top-tier corporate language training, we offer certified corporate interpreters and professional business translation services in 200+ languages. Our network includes linguists with backgrounds in all major industries. They’re ready to meet your needs, whether they’re for technical translation services, legal translation, government translation services, international development translation services, education translation services, life sciences translation, or something else. Reach out to us today for a free quote on our cost-efficient and timely translation services, interpreters, or other linguistic services.
Language Connections Inc.
2001 Beacon Street, Suite 105,
Boston, MA 02135