A majority of the world’s population owns a smartphone; the number of smartphone users will continue to rise so that by the next decade, 90% of the world’s population will be using a smartphone. Consequently, the market for mobile games is massive. By 2026, it is expected that the mobile game market will reach 139.5 billion USD. With so many people playing games on their phones, utilizing translation services for mobile games is essential for growth. The following three reasons detail why video game translation is essential for a mobile game to become successful.
3 Reasons Video Game Translation Is Essential For Mobile Games
1. Video Game Translation Provides A Better Gaming Experience
Most people playing mobile games are casual gamers. They do not play games competitively or follow the video game industry very closely. Many people consuming mobile games don’t play other types of games. This means that many users of mobile games want to simply enjoy the game without thinking too much about it. If the game isn’t translated, their gaming experience will be harmed. People don’t want to have to struggle with trying to comprehend a game whose language they don’t know. Video game translation and localization services are the key to this problem. Video game translation companies can help translate key elements in a mobile game like instructions and text. By providing gaming translations, a developer or publisher can ensure that their players will enjoy their product to the fullest.
2. Video Game Translation Increases Profits
While the initial investment to translate a mobile game might be high, the return on this investment is well worth it. Translated games can be marketed to audiences all over the world. By penetrating international markets, mobile game developers can drastically increase their user base. For mobile games that are free, this will directly lead to more profits as advertisers in different countries will want to place ads in popular games. Video game localization and translation companies can assist in the marketing process by translating and localizing marketing materials to fit specific marketing campaigns.
3. Video Game Translation Boosts Your Brand's Reputation
Reputation is incredibly important in the video game industry. Developers that release bug-ridden games or otherwise let down their fans face serious consequences. Consequently, games that are translated poorly affect the reputation of the developer/publisher. International consumers will be less likely to play games that come from a developer with a poor reputation. Therefore, properly translating a game is essential to maintaining a strong reputation in the gaming industry. Utilizing professional gaming translation services will ensure that the translations will be done properly and well, in addition to solidifying the reputation of the developer.
About Language Connections:
Language Connections is one of the top language service companies in the US. Over the last 30 years, we’ve focused on providing the best business translation services, interpreting services, as well as interpreter training and customized language training programs. In addition to top-tier corporate language training, we offer certified corporate interpreters and professional business translation services in 200+ languages. Our network includes linguists with backgrounds in all major industries. They’re ready to meet your needs, whether they’re for technical translation services, legal translation, government translation services, international development translation services, education translation services, life sciences translation, or something else. Reach out to us today for a free quote on our cost-efficient and timely translation services, interpreters, or other linguistic services.
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