Good advertising can help businesses stand out from their competitors. But how can they attract international customers speaking different languages? Advertising translation services can present companies with the opportunity to communicate their message and brand to their target audience.
Here are three reasons your business needs to hire a marketing translation services provider:
Advertising Translation And Reaching Foreign-Speaking Markets
Language is the key to global markets. According to CSA Research, 75% of consumers prefer to be informed about a product in their native language before purchasing it. Therefore, translating advertisements is integral to the international sale of products and services. For a business that wants to provide its services to the global market, one of the best ways to extend the non-English speaking customer base is by adapting marketing materials, especially advertisements, for different languages. Producing accurate translation content requires the help of a professional and experienced translation agency like Language Connections.
Advertising Translation Services And Customer Satisfaction
According to Gartner, 81% of marketers view customer satisfaction as the main competition area in their industry. A good customer relationship is always fundamental to a successful business. There are countless stories of giant companies scratching entire marketing campaigns due to the mistranslation or cultural misuse of a single word. One of the most memorable embarrassing mistakes in international marketing was when General Motors began advertising its cars by the brand name ‘Nova,’ which, in South American local languages, translated to ‘it won’t go.’ The translation mistake showed the company obviously did not research the South American market well and could not effectively communicate with local customers. With the help of localization and business translation services, it can be easier for potential customers from other countries to understand your advertising content. It also shows that you’re serious about doing business in their region and understands their needs.
Advertising Translation Services And Brand Awareness
Accurate translations help businesses quickly market their products and services globally and stand out from competitors. Various marketing and advertising materials need proper translation, including press releases, brochures, magazines, leaflets, websites, and so on. Advertising translation has become very beneficial for businesses entering a new foreign country.
Good advertising keeps your business top of mind, so consumers think of it when they need your products or services. For example, De Beers’ famous slogan, “A diamond is forever.” impressed most people in Western countries. It was also well-translated into Chinese in 1993, which allowed De Beers to enter the Chinese market successfully. From that moment, Chinese consumers began to accept diamond culture.
Each country has its own culture, language(s), and specific meanings of symbols and icons. These must be considered if your business wants to enter international markets. Language Connections is passionate about providing translation and localization services to help your business, regardless of your specific needs.
About Language Connections:
Language Connections is one of the top language service companies in the US. Over the last 30 years, we’ve focused on providing the best business translation services, interpreting services, as well as interpreter training and customized language training programs. In addition to top-tier corporate language training, we offer certified corporate interpreters and professional business translation services in 200+ languages. Our network includes linguists with backgrounds in all major industries. They’re ready to meet your needs, whether they’re for technical translation services, legal translation, government translation services, international development translation services, education translation services, life sciences translation, or something else. Reach out to us today for a free quote on our cost-efficient and timely translation services, interpreters, or other linguistic services.
Language Connections Inc.
2001 Beacon Street, Suite 105,
Boston, MA 02135