A top management program for executives and managers from around the world, required translation of a large volume of text and accompanying multimedia materials into five languages. Additionally, interpreting support for training sessions was necessary to accommodate the participants’ needs. For two consecutive years, Language Connections has provided multifaceted linguistic assistance to ensure the program’s global reach and high-level performance.
The Massachusetts Institute of Technology (MIT) Sloan School of Management recently introduced a new management training program, Global Executive Academy (GEA). This innovative program, designed for executives and senior managers who want to enhance their general management skills, is unique in that it is offered simultaneously in multiple languages to participants from Asia, Europe, Russia and the Middle East. Language support thus requires coordination of various components, including translation, internationalization, and localization of course materials as well as simultaneous interpreting during classroom presentations.
The set of text and multimedia materials that had to maintain a consistent look in five languages, i.e. Arabic, Mandarin, Portuguese, Russian, and Spanish, included:
- Program marketing brochures
- Website pages, including important information regarding program details, admission requirements, costs, immigration and visa-related details, a program calendar, course details, and testimonials from previous participants
- Ads for online marketing campaigns
- Presentations and slide shows – displayed simultaneously on five monitors in the respective languages.
Such a high level of personal dedication … really helped make our event successful to the very end.
– Executive Assistant,
Because of our extensive experience with large-scale translation, interpreting, and multimedia projects, the MIT Sloan School chose Language Connections as their service provider. Our translators as well as our team of interpreters were well-versed in the field and business terminology. As a result, all international participants were able to have the same outstanding educational experience regardless of language.
Our team of project managers created a customized workflow process to ensure project completion in a timely and cost effective manner. With a focus on accuracy, our linguists translated the large volume of documents and multimedia lecture materials used by the program participants during the course and which the interpreters could refer to during simultaneous interpretation.
Few interpreters have the expertise to provide language support for a program of this caliber, and the team that Language Connections selected was composed of top-level professionals. Five sound-isolated booths were set up for the Arabic, Mandarin, Portuguese, Russian, and Spanish interpreters, and their voices were transmitted through radio receivers to the participants. During group discussions, interpreters facilitated communication between individuals through the complex process of relay interpreting.
Language Connections’ DTP (Desktop Publishing) team used the latest professional software and devoted many hours to ensure the highest quality of all lecture materials which included a lot of visual information such as charts, graphs, tables, and images. In addition, our Media Services department translated a number of PowerPoint presentations to supplement the printed materials. They also provided and edited videos in each language with subtitling and voiceover.
In order to streamline the process of translating and loading the multilingual content to the program’s website, Language Connections was given access to MIT Sloan’s content management system (CMS). This enabled us to make changes directly to the web pages without constant back-and-forth with the program organizers. Working with CMS was an additional challenge for our translators, but we were able to train them efficiently so that our project managers could provide excellent service to the client.
With the expertise of our linguistic professionals and in-house project managers, Language Connections was able to contribute to the success of the Global Executive Academy program. The MIT Sloan School of Management successfully brought together a diverse group of executives from around the world for its advanced executive education course. Language Connections maintains an ongoing relationship with MIT Sloan School of Management, regularly providing them with necessary language support.
This past fall Language Connections worked with MIT Sloan for the third year in a row, providing language services for the 2015 Global Executive Academy program.